Monday, May 7, 2012

Pay nothing for books from Amazon?? By Mimi Barbour

Does it work to put your book for free on Amazon? Is it a good idea to belong to a group when your book goes free?

This is what happened to me. In March I joined the Indie Book Collective Lucky Days Free Par-tay along with many other authors. One of the requirements to be involved in this promotion was that I had to put my book "My Cheeky Angel" into the Select program on Amazon. In this way I could manage my promotion for those exact days.

IBC is the brainchild of best-selling author Carolyn McCray.  She is brilliant at what she does…and that is to guide the group through all the steps we needed to take in order to have a successful par-tay. She explained these steps in a series of Webinars where she gave us advice on our categories and covers, how to set up our book descriptions on Amazon and the best way to present the inner workings of our book like reviews, advertising our other work, etc. both in the front matter and the back.

Before the par-tay in March started, My Cheeky Angel was ranking around #240,500. Once she explained how to set my categories properly, within a few days the book had dropped to #140,000. I was shocked, and right then I decided I had made a good choice to be involved with this group. As the days drew closer, her committee of hard-working, very dedicated people had all of us busy setting up cross-promotion for the others in the par-tay and social media blurbs for twitter and facebook, etc.

On the big day, we all came free, and the website she'd designed came live. I watched in amazement as the downloads for my book went crazy. It was fantastic. Then the ranking dropped and on my best day I hit #552 in the free books and was #1 in two different categories and #2 in another. I walked around in shock for days…nothing I could do for myself would have ever gotten me these numbers. And I knew it!

*Amazon does allow for the free downloads to affect the ranking once your book is off the free slot, but not on a one to one basis. It's changing all the time, and the last I'd heard (just a supposition mind you) that every 50 free downloads would be the same a one book sold.*

Once the Par-tay ended I waited with bated breath to see what would occur. And I'm happy to say that the book levelled off for quite some time at around the #5,000 mark and then sadly, it began to climb back up. The last I looked, it was approximately #53,000.

But…I'm ecstatic to say that I'm now involved in the next par-tay which is happening in two days. Can't wait to see what ensues with my new release "His Devious Angel" which is the second in the Angels with Attitudes series. The first novella of my Vicarage Bench Series, "She's Me" will be available also.

I'll report back on what happens as far as the numbers go…but right now She's Me is ranking at #117,244 and Devious Angel is sitting at #82,810. If you're interested to track it with me, you can watch each day of the par-tay and see for yourself what a difference it'll make.

p.s. Crossed fingers, good wishes and prayers are all gladly accepted!
Better yet…download the book!
Xo Mimi


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1 comment:

  1. Thanks for the information, Mimi! I believe I belong to the same loop you do, and although I can't do the free thing this time, I'd be willing the next time. It's so exciting to see those numbers drop, but when they go back up, it's frustrating. Nevertheless, we forge ahead and write more great books. Good luck with yours.

    I also signed up for the newsletter. Thanks for the tip!